Big. Bold. Unmissable

Billboard Advertising

The Ultimate Creative Canvas

Billboard Advertising

Nothing makes a visual impact quite like a billboard. It’s the ultimate canvas on which your brand can make a powerful statement. The most traditional and popular billboards are 48-sheets, measuring 3x6m. Billboard advertising offers a unique opportunity to reach a large and diverse audience; their prominent locations in city centres, on main arterial routes and high-traffic areas, ensure maximum exposure to potential customers.

Consistent exposure to a billboard can create strong brand recognition and recall. They can be customised to target specific demographics or geographic locations, and compared to other advertising channels, offer a relatively cost-effective way to reach a large audience.

Tips for Effective Billboard Advertising

You’ve secured your billboard space, now to nail that creative…

  1. Use less than 10 words – you have 2 seconds to grab someone’s attention
  2. Use bright, bold and distinct colours
  3. Brand BIG and bold at top of creative NOT bottom right
  4. Try to feature people, to evoke feeling and build human engagement
  5. Be creative, and make it fun!

 

Simon Miller, Operations Manager
Focal Point Advertising

Lords 48S

If you’re looking for other types of outdoor advertising, click HERE to visit the Main Focal Point website. Otherwise, check out our other dedicated websites listed in the footer below.

Focal Point Advertising

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery.

Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and execution.

Through our strong partnerships with UK outdoor media owners, we offer a bespoke range of advertising solutions and impartial advice at highly competitive rates.